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Written by 2:04 pm GiveCentral, Holiday

10 reasons to start a donation drive in December

December donation drive nonprofits

Take advantage of our new features and giving apps to launch your end-of-year campaign.

As the holidays approach, we  are more generous than usual . This is affirmed by a study of online giving trends conducted with 45,000 nonprofits and processing more $233million that says that 31% of annual giving occurs in the month of December, out of which 12% of annual giving occurs on the last 3 days of the year.

This is the time to focus on your nonprofit holiday fundraising with our features that will allow you to take advantage of this momentum of generosity and raise funds to bring your projects to life in 2018. Here are the 10 reasons why it is necessary to launch your campaign at the end of 2017.

It is the right time !

  1. End-of-year generosity : the traditional values ​​associated with the end-of-year festivities are associated with the empathy and sharing shown by the Americans as Christmas approaches.
  2. The tax reduction : in order to benefit from a tax reduction valid on the 2017 tax statement, individuals must make a donation before December 31st. This system allows many nonprofits and charities that are authorized to issue tax receipts to receive a large amount of support.
  3. Your end-of-year communication : the year is coming to an end and it is time to thank all the donors, social media enthusiasts who supported you and took part in your projects during the last 12 months. It is an opportunity to wish them happy holidays and to inform them of your future campaigns. Why not put in your new donation appeal? There is no doubt that the expression of your best wishes can be an excellent way to mobilize them and allow them to contribute to your future projects.

Features tailored to your needs

  1. Simple donation page : on one page, your future donors can now see at a glance all the possibilities of donations available to them.
  2. More possibilities : monthly donations are available! In addition to one-off donations or on an exclusive form, you can also apply for automatic donation.
  3. Full customization : choose your donation amounts, the event duration, write a message adapted to your page and customize: color, background …
  4. Increase your reach: Once your sign up our teams can help you create multi-lingual campaigns, your donations will no longer know borders!
  5. Statistics at your disposal : Follow the progress of your live donations with our donation tracker software and optimize it for next year.
  6. Integrate your fundraising event with your website : with a line of code automatically generated on our site, encourage the growth of the online donation.
  7. Make payment easy : our secure payment system allows your donors to contribute directly to your future campaigns.

Bonus features!

You can now harness the power of community using our crowdfunding event. Here’s how you can create, launch and share you event with the world in minutes.  Also, our new mobile app GiveCentral-Go allows you to collect donations on the go.

Do not hesitate anymore and launch your holiday fundraising campaigns with GiveCentral. Share your new donation pages with your community and collect your gifts in order to start the year in the best way possible to follow your good resolutions.

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Last modified: November 27, 2017

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